DIRECTOR OF PRODUCT MARKETING
ALEX
BRAVO
Hi there, I'm Alex Bravo!
I'm super into my job as a B2B Product Marketing leader. It's awesome to see how my love for growing our sales, getting our brand out there, and reaching more customers really makes a difference. I'm all about strategy and enjoy diving into product positioning and crafting go-to-market strategies that really speak to business and developer audiences. My focus? Bringing out the best in marketing campaigns with some savvy data-driven insights. Leadership and teamwork are close to my heart – I thrive on bringing people together, building great teams, and always keeping our customers at the forefront. It's all about making those product launches successful and really connecting with the market.
I've had some pretty exciting times in my career. At Logfire Inc., a disruptor startup in the SaaS Warehouse Management Systems space, my strategy and leadership in marketing played a big role in getting us noticed and ultimately acquired by Oracle – a huge milestone! Then at Twilio, which was already shaking things up in the tech world, I joined when there were just 1000 of us. I had a hand in growing our team to a whopping 7000! These experiences really show how much I love diving into both the high-energy startup vibe and the more expansive realm of big corporate structures. It’s all about being adaptable and really getting the market dynamics.
What really drives my approach in product marketing is my keen eye for detail and a solid grasp of what’s going on beneath the surface in the market. My experience hasn’t been just about growing businesses; it was also about growing my skills in strategy and leadership, and getting really good at fostering growth, empowering teams and leading with innovation, no matter the size of the playground.
PROJECT PORTFOLIO
CONTENT
I've had the awesome opportunity to be the author or ghostwriter behind several leadership announcements and blog posts. Writing is something I really enjoy, and I'm pretty good at creating content that hits the mark. Whether it's turning complex product details into something fun and easy to understand, or crafting messages that speak directly to people's hearts, I love the challenge. My goal is always to make sure that whatever I write not only grabs attention but also feels true to the brand's voice. It's all about connecting with our audience in a way that's genuine and engaging.
ENABLEMENT ASSETS
In my role as Director of Product Marketing at Twilio, I'm all about crafting those handy sales materials that really help our sales team shine. Whether it's whipping up engaging use case flashcards, crafting compelling presentations, or putting together detailed case studies and product sheets – I've got it covered. But it's not just about the materials; I'm passionate about training our sales folks too. I love creating tools and programs that give them the inside scoop on our products, their benefits, and how they stand out in the market. It's all about empowering our team to close deals and connect with our customers more effectively.
WEBINARS, ANIMATIONS AND MORE
I really enjoy bringing our products to life through engaging stories. Whether it's through dynamic presentations, eye-catching animations, or hands-on demos, I love making our products and solutions easy to understand and exciting. I focus on showcasing what makes our offerings unique in a way that's not just clear, but also really grabs the audience's attention. It's all about creating that spark that not only connects with people but also inspires them to take action.
In my world of product marketing, creativity is my secret sauce! I put my heart into crafting materials that aren't just high-quality but also have that special sparkle down to the smallest detail. It's all about making sure everything looks as good as it sounds, blending the fine points with an eye-catching style. I love creating stuff that doesn't just get the message across but also turns heads and wows our audience!
