BLOG POSTS
I've had the awesome opportunity to be the ghostwriter behind several leadership announcements and blog posts. Writing is something I really enjoy, and I'm pretty good at creating content that hits the mark. Whether it's turning complex product details into something fun and easy to understand or crafting messages that speak directly to people's hearts, I love the challenge. My goal is always to make sure that whatever I write not only grabs attention but also feels true to the brand's voice. It's all about connecting with our audience in a way that's genuine and engaging. Here are the most recent blog posts I’ve ghost authored at Twilio.
WEB COPY
I have a knack for creating engaging content for Twilio's website, a crucial platform for positioning our products effectively. My focus is on crafting narratives that not only highlight our products’ unique features but also resonate deeply with our audience. I understand the direct link between compelling, insightful content on our landing pages and its ability to generate valuable leads. This skill involves striking a balance between informative and persuasive writing to capture and convert visitor interest into tangible business opportunities.
PRODUCT POSITIONING PAPER
I was really excited about developing a product positioning paper specifically for C-Suite decision-makers, focusing on the strategic implementation of Airport Passport Control Kiosks in US Airports. I aimed for this paper to be more than just informative; I highlighted the real-world benefits and improvements these kiosks could bring to both airport operations and the passenger experience.
To make sure this crucial information got into the right hands, I made it a centerpiece of our targeted email campaign. But I didn't stop there. I also expanded its reach with strategic banner placements in well-known Airport and Airline business publications. My goal was to not just share information but to ignite meaningful discussions among top-level execs about upgrading airport infrastructure with these innovative kiosks. I believed this approach would really help in bringing a new edge to airport technology.
THOUGHT LEADERSHIP CONTENT
This eBook emerged as a crucial resource during the pandemic, equipping retailers with essential insights into engagement tools. It offered valuable strategies to help them stand out in a crowded market, foster deeper connections with customers, and deliver unforgettable retail experiences, both online and in-store. This comprehensive guide was designed to empower retailers to navigate the challenging landscape, blending digital and physical realms seamlessly.
Click to see the full Twilio retail whitepaper.