a few more insightS ABOUT ME
As an experienced product marketing leader, I wish to continue to be obsessed with products that matter, I’ve led and supported several of the most impactful teams and projects at several companies, most recently Twilio. I launched the Industries team, then became the first-and-only Principal SME for Retail, and currently, I lead the Customer Data Infrastructure PMM group at Twilio Segment. I’ve been consistently rated in the top 10% of a company of over 6000 employees, and was promoted year after year, thanks to my strong owner’s mindset and demonstrated ability in driving product launches, go-to-market strategies, sales-enablement and product growth.
I thrive on embracing opportunities for betterment, and believe in recognizing and enhancing the skills of others. As the Global Lead for the LatinX ERG at Twilio, a Twilio Bar Raiser and a Twilio Onboarding Buddy, I try my best to lead with empathy, bring positivity, and create opportunities where my peers can broaden their horizons and feel more empowered to be their most authentic selves.
what I'M GOOD AT
My sweet spots are marketing strategy and being part of different think tank advisories for companies that are ready to go-to-market, scale and accelerate growth. I can quickly lead and orchestrate growth and optimization strategies in high-growth environments and start-ups.
I help companies define their purpose and effectively tell meaningful stories about why their products matter to people. I have a particular ability to sense human motivation beyond the surface to find deeper meaning and purpose between products and consumers. I believe that research, emotional data analysis and digital applications can turn marketing into a critical function that creates value and brand awareness far beyond imagination.
I believe that neobehavioral marketing [a flexible concept that stresses experimental research of the overt behavior and subjective phenomena that cannot be directly observed and measured: emotions, love, stress, empathy, trust and personality] and digital frameworks, can work in perfect combination to create human centered solutions.
While I was a graduate student at Harvard University, I was mentored by professors, Dr. Cathy Chute and Mark Esposito, testing theories to find the cognitive angles that disrupt business processes and spur innovation.
