a few more insightS ABOUT ME
As an experienced Product Marketing leader, I’ve been fortunate to work at the intersection of creativity, strategy, and technology — building what hasn’t been done before and helping products find their true fit in the market. From startups to hypergrowth companies, my career has been defined by anticipating what’s next, shaping narratives that connect products with people, and building teams and motions that scale.
I first sharpened those skills in startups. At LogFire, I helped bring the first SaaS-based warehouse management system to market — a bold move that reached critical mass and ultimately led to Oracle’s acquisition. While pursuing my master’s at Harvard, I co-founded BAST Marketing Lab, connecting graduate talent with startups at the Innovation Labs. Supporting founders across industries gave me a crash course in adaptability and vertical depth — from retail and financial services to healthcare, where I supported my brother’s cancer research startup and saw firsthand how technology could impact lives.
At Twilio, I joined right before the chaos of hypergrowth, starting at 1,000 employees and growing with the company past 6,000. I launched Twilio’s first Industries portfolio, built the team from scratch, and created narratives that bridged developer-first stories into new personas like marketers and vertical decision-makers. Later, I led the Customer Data Infrastructure PMM group, spearheading over 30 product launches and updates that lifted pipeline 25% year over year and generated $75M in new revenue from Customer AI in partnership with OpenAI, and the AdTech Solutions. Twilio was where I proved I could take motions that had never been done before — from industries to AI — and make them real, repeatable, and impactful.
At Databricks, I led go-to-market for AI-powered Data Intelligence Marketing solutions, focused on enabling data-driven marketing through composable CDPs. My work centered on translating complex capabilities into clear, executive-ready narratives for both technical and non-technical audiences, positioning Databricks as the AI-driven data platform for MarTech.
Now at Klaviyo, I’m leading the New Segments portfolio, driving the company’s entry into the Service market for the first time. My work has spanned persona mapping, adoption plays, pricing, and enablement — bridging Klaviyo’s marketing DNA into a new category of customer needs and giving SMB and mid-market brands the ability to compete like much larger players.
what I'M GOOD AT
My sweet spot is building the go-to-market strategies that help companies launch, scale, and expand into new categories. I know how to bring clarity to complexity, define strong narratives, and orchestrate growth strategies in both high-growth environments and startups.
I help companies define their purpose and tell meaningful stories about why their products matter to people. I have a particular ability to sense human motivation beneath the surface, then back it up with research and evidence to create messaging that truly resonates. For me, marketing at its best is human-centered: blending insight, data, and strategy to create solutions that drive growth and change how people live and work.
I also thrive on empowering others. At Twilio, I served as Global Lead for the LatinX ERG, a Bar Raiser, and an Onboarding Buddy — always looking for ways to lead with empathy, create opportunities for others, and build an environment where people feel empowered to be their most authentic selves.
