Landing page strategy for twilio retail solutions
Strategy: Directed production and wrote script for the Twilio Retail solutions centered around the narrative of how Twilio APIs enable businesses to deliver personalized engagement at scale.
UI & WEB DESIGN
Strategy: Developed entire e-commerce platform strategy and visual concept that included logos, icons, visuals, banners, icons and web layout. Defined business model to launch e-commerce platform dedicated to opening opportunities for independent, underrepresented artisans from developing countries.
Content: Wrote all content for pages, including product pages, and social media pages, including social content.
Technical: Site development strategy, backend programming, hosting, DNS configurations, web template implementation and customization, app integrations including payment portals, fulfillment and logistic apps, social media apps, analytics, SEO, etc.
Platforms: BigCommerce, ExactTarget, Heap Analytics, Google Analytics, Google Ads, Facebook Ads, Instagram Ads
UI & WEB DESIGN
Strategy: Developed the consulting practice strategy, brand, content and web interface that enabled Harvard Graduate students with consulting experience to bid for business development and marketing strategy projects for B2B and B2C companies.
Content: Wrote all content for pages, including product pages, services, pricing-model, and blog posts.
Technical: Devised site strategy, backend programming, hosting, DNS configurations, web template implementation and customization, app integrations including payment portals, fulfillment and logistic apps, social media apps, analytics, seo, etc.
Platforms: Wordpress, HubSpot, Google Ads, Optimizely, Google Analytics, Facebook Ads, Instagram Ads
WEB strategy & MARKETING AUTOMATION
THIS VIDEO EXPLAINS THE LEAD GENERATION / INBOUND PROCESS THROUGH AUTOMATION SYSTEMS AND WEB FORMS.
WEB strategy for lead generation
Strategy: Developed entire web & branding strategy for LogFire website prior to Oracle acquisition. Web strategy focused on inbound lead generation, CTAs (call to action) button placements, banner and content syndication strategy.
Technical: Site strategy, backend programming, hosting, DNS configurations, web template implementation and customization, app integrations including HubSpot and SalesForce, social media apps, analytics, SEO, etc.
Creative: Created branding strategy including logos, icons, supporting graphics, and banners.
Platforms: Wordpress, HubSpot, Google Ads, Optimizely, Google Analytics, Facebook Ads, Instagram Ads
WEB Strategy for Fine Arts E-commerce Store
THIS VIDEO SHOWS THE WEB STRATEGY AND CREATIVE CONCEPT FOR THIS E-COMMERCE STORE.
Product Marketing Strategy: Business plan and market analysis for e-commerce platform launch in Europe and the US. Approach included conducting a Market Feasibility Study, as well as Product and Web Execution Roadmaps.
Creative: Developed branding strategy and concept for US web layout. Defined site functionality, hierarchy, and app integration requirements.
